2024 Five Questions for Qefet, what makes it go up against the trend under the inner volume

Preface: In recent years the degree of involution of the Foshan furniture industry has become a grand topic that the Chinese furniture industry has to face.

Preface: In recent years, the Foshan furniture industry's degree of involution has become a grand topic that China's furniture industry has to face.

From China's furniture look at Guangdong, Guangdong furniture look at Guangshen; to today's China's furniture still look at Guangdong, but Guangdong furniture vitality look at Foshan under this shift, Foshan upholstered furniture scale and overall profitability of the overall upgrade.

Especially to function sofa for example, Qefet home furnishing as Foshan functional upholstered furniture brand representatives, in many furniture enterprises to price war, homogenization and other ineffective involution of the occasion, Qefet home furnishing and did not go with the flow, but in the calm and sober in the whisking off the fickleness, looking for rationality, five years in a row to buck the trend of upward mobility.

One of the reasons: accurate positioning achievement industry brand
Accurate brand positioning is the cornerstone of enterprise development, 2024 is the 18th year of Qefet home furnishing, in these 18 years, Qefet home furnishing focus on the field of functional sofas, fashionable and casual design and power aesthetics of the function of one, for the majority of consumers to provide a more comfortable and convenient home life.

Qefet Group's Qefet, Youyi Shangpin, Romina, Meishuchen four sub-brand series alone positioning and operation, in their respective tracks to form an effective brand matrix, do not overdraw their respective areas of high-quality customer resources and assets, the brands synergize with each other to develop and operate efficiently.

Reason No. 2: Comprehensive strength forging industry status

Qefet home furnishing 18 years established by the independent huge supply chain system, to ensure a stable supply of furniture raw materials, to avoid supplier problems caused by production interruptions and delivery delays; at the same time, to provide customers with a more cost-effective, quality-price ratio, quality-price ratio of the core competitiveness of the product, and timely and rapid response to various types of demand in the market to meet the needs of customers; for risk management, not only can control the good from the production of research and development, For risk management, not only can we control every link from production and development, quality control to logistics and transportation, after-sales service, timely detection and avoidance of problems, but also according to the customer's personalized needs, through flexible production, timely adjustment of product styles, sizes and colors, to provide more in line with the customer's needs of the products and services.

Reason No. 3: Layout of China to help service upgrade
In the market, Qefet home formally set up a northern branch to cover the northern market, set up a branch in Chengdu radiation southwest and northwest, so that Qefet home brand concept, design concept, operation concept and service concept gradually drive the rapid development of regional cities across the country to strengthen the production, distribution, after-sales service within a radius of 500 kilometers of the comprehensive strength of the radiation of a larger consumer market. On the operation side, Qefet Home will strengthen brand promotion and support for partners, and continue to create new value for customers.

Reason No. 4: Not forgetting to safeguard the interests of customers
Qefet Home not only dare to promise, but also dare to fulfill the promise.

Do not go with the flow, do not chase small profits, do not destroy the principle that this is the Qefet home furnishing has been adhering to the principle of entrepreneurship. When many furniture companies are still trapped in the “fog” in the state, Qefet home furnishings has been able to Foshan, China furniture industry, a stand-alone stand in the forefront of the industry, the wind blossomed.

Whether it is Qefeti home commitment to the seven-star service system, or Qefet home founders from the early days of the business has been adhering to the principle of the three no's: do not do e-commerce, not live with the goods, do not damage the dealer market profits, which not only became the Qefet home of the growth of the way, it is the respect of partners and commitment to fulfillment, but also the Qefet home to maintain high growth for many years to practice the principle.

Reason No. 5: Full empowerment enhances brand value
“When the economy is bad, the brand is the best winter coat.” This is a quote once said by Ji Qi, the founder who single-handedly created three listed companies, Ctrip, Nu Jia and Hanting. Today's furniture industry, both the test of the brand, but also to strengthen and shape the brand time.

Foshan furniture industry can be conscious of the strength of the brand spokesman for a handful of companies, and especially in recent years, a special period. But Li Benliang, chairman of the board of directors once said something that makes everyone feel: “The enterprise to do to the end of the road to take the brand, sooner or later to do, it is better than the enterprise to take advantage of the present early to do.”

Signed film and television star Huang Shengyi as the corporate brand image spokesman, appearing in the Dongguan International Famous Furniture Exhibition for many years, matrix online and offline advertising, jitterbugs and other new media matrix creation and operation, as well as the Qefet home furnishings year-round promotional activities online and offline dual-line empowerment and jitterbugs and new media point-to-point terminal help program, so that the Qefet home furnishings brand to effectively enhance the end of the market pull and thrust, the brand influence has been gradually upgraded for the enterprise, the brand influence has been gradually upgraded for the enterprise. Brand influence has been gradually upgraded, for enterprises in the new round of market competition.

Eighteen years old, a rite of passage; eighteen years, a snap of the fingers.

This means the peak of an era for Qefet Home, and the beginning of a new journey. Qefet home eighteen years of development of the accumulated energy and the proud results achieved, will be concentrated in 2024 outbreak.

When most of the Foshan furniture enterprises are still in the roll, Qefet home to “gather brand, the rise of big business” as the March Furniture Fair promotional theme, to “open a large store, do big business, choose a big brand” for the Qefet home in 2024 as the core direction of the corporate strategy to create a new packaging of the brand flagship store. New packaging Qefet brand flagship store model, in the consumer market to establish the core competitiveness of the brand belonging to the Qefet Home.

In the future, Qefet home will work together with all partners, all the way along, write down the glory and dreams belonging to the Qefet people, leaving an unforgettable life trajectory.